Traffic means nothing if the page does not convert. We build pages made to turn visitors into booked calls.
A general website tries to do everything and converts nobody. We build focused landing pages with one job: turn the traffic you already pay for into booked calls.
Each page loads fast and works on any phone or screen. We write the copy and layout around what actually gets B2B buyers to act.
Then we test it and improve it, again and again, until it converts.
In one recent client project, a page rebuild took conversion rate from 2 percent to 8 percent — well above the top quartile for B2B landing pages, which typically runs 5 to 11 percent.
Picture an ad campaign sending clicks to your homepage, where visitors have to hunt for how to actually contact you. Most leave. A dedicated landing page gives them one thing to do and makes it obvious, which is the single biggest lever in whether that traffic turns into a call.
Shared by I Do Media from one client engagement. Not independently audited.
Aggregated B2B landing page benchmark reporting. Top-quartile pages clear 5–11%+; most of the gap between average and top-quartile comes from focus and follow-through, not raw traffic volume.
Your website covers your whole business. A landing page has one job: get the visitor to act. That focus is what makes it convert.
We handle both. We write the copy, design the layout, and build the page, so it works the day it launches.
We test. We run real visitors against different versions of the page and keep the one that performs best.
Most B2B landing pages convert in the 2 to 5 percent range, so you may be closer to normal than it feels. The bigger question is usually whether the traffic reaching the page is the right traffic in the first place.
I Do Media is run by Mark, who has spent 12+ years building B2B growth and lead-generation systems.