Five agencies for five channels means five different stories about what is working. We run one strategy across all of them.
When every channel has a different vendor, nobody owns the full picture. We run lead generation, SEO, email and SMS, CRM, and landing pages under one strategy.
Each channel feeds the others. Your SEO content supports your outbound. Your landing pages capture what your outbound sends. Your CRM tracks all of it in one place.
You get one team, one report, and one point of accountability.
In one recent client engagement running the full program, the combined channels returned 4.2 times what the client spent.
Picture your last vendor review. SEO points to Google's algorithm. Ads point to landing page conversion. Landing pages point to lead quality. Everyone is technically right, and nobody is accountable for the whole thing. One team running the full funnel removes that finger-pointing, because there is nowhere else to point.
Shared by I Do Media from one client engagement. Not independently audited.
Usually, no. One team running a shared strategy cuts the overlap and waste you get from five different vendors billing separately.
Yes. Many clients start with one service, like lead generation, then add channels as they see results.
We do. One team, one point of contact. You are never stuck between vendors pointing fingers at each other.
Because one team runs all of it, there is no one else to blame. If a channel underperforms, the same team that built the strategy is the one that has to fix it.
I Do Media is run by Mark, who has spent 12+ years building B2B growth and lead-generation systems.